Legal Information

Terms of Service

Last updated: October 19, 2025

From everyone at Torru, thank you for using our service! We build it to help you leverage voice AI technology effectively. Because we don't know every one of our customers personally, we have to put in place some Terms of Service to help keep the ship afloat.

When we say "Company", "we", "our", or "us" in this document, we are referring to Versa Arc Consulting Ltd, trading as Torru, a company registered in England and Wales (company number 16768537). Our registered office is at 54C Graham Road, London, E8 1BZ, United Kingdom.

When we say "Services", we mean our websites, including torru.io, and our voice agent platform and related services, whether delivered within a web browser, desktop application, mobile application, API access, or another format.

When we say "You" or "your", we are referring to the people or organizations that own an account with our Services. Accounts are owned by individuals or organizations. The account owner is the person who signed up and has primary control over the account, including billing, user management, and data access.

We may update these Terms of Service ("Terms") in the future. Whenever we make a significant change to our policies, we will refresh the date at the top of this page and take any other appropriate steps to notify account holders.

When you use our Services, now or in the future, you are agreeing to the latest Terms. There may be times where we do not exercise or enforce a right or provision of the Terms; however, that does not mean we are waiving that right or provision. These Terms do contain a limitation of our liability.

If you violate any of the Terms, we may terminate your account. That's a broad statement and it means you need to place a lot of trust in us. We do our best to deserve that trust by keeping an open door to your feedback at [email protected].

Account Terms

  1. You are responsible for maintaining the security of your account and password and for ensuring that any of your users do the same. The Company cannot and will not be liable for any loss or damage from your failure to comply with this security obligation. We recommend all users set up two-factor authentication for added security where available.
  2. You may not use the Services for any purpose outlined in our Use Restrictions policy, and you may not permit any of your users to do so, either.
  3. You are responsible for all content posted to and activity that occurs under your account, including content posted by and activity of any users in your account.
  4. You must be a human. Accounts registered by “bots” or other automated methods are not permitted.

Payment, Refunds, and Plan Changes

  1. If you are using a free version of one of our Services, it is really free: we do not ask you for your credit card and — just like for customers who pay for our Services — we do not sell your data.
  2. For paid Services that offer a free trial, we explain the length of trial when you sign up. After the trial period, you need to pay in advance to keep using the Service. If you do not pay, we will freeze your account and it will be inaccessible until you make payment. If your account has been frozen for a while, we will queue it up for auto-cancellation. See our Cancellation policy for more details.
  3. If you are upgrading from a free plan to a paid plan, we will charge your card immediately and your billing cycle starts on the day of upgrade. For other upgrades or downgrades in plan level, the new rate starts from the next billing cycle.
  4. All fees are exclusive of all taxes, levies, or duties imposed by taxing authorities. Where required, we will collect those taxes on behalf of the taxing authority and remit those taxes to taxing authorities. See our Taxes policy for more details. Otherwise, you are responsible for payment of all taxes, levies, or duties.
  5. We process refunds according to our Fair Refund policy.

Cancellation and Termination

  1. You are solely responsible for properly canceling your account. We provide a simple no-questions-asked cancellation process. You can find instructions for how to cancel your account in our Cancellation policy. An email or phone request to cancel your account is not automatically considered cancellation. If you need help canceling your account, you can always contact our Support team at [email protected].
  2. All of your content will be inaccessible from the Services immediately upon account cancellation. Within 30 days, all content will be permanently deleted from active systems and logs. Within 60 days, all content will be permanently deleted from our backups. We cannot recover this information once it has been permanently deleted. If you want to export any data before your account is canceled, please contact our Support team at [email protected] for assistance.
  3. If you cancel the Service before the end of your current paid up month, your cancellation will take effect immediately, and you will not be charged again. We do not automatically prorate unused time in the last billing cycle. See our Fair Refund policy for more details.
  4. We have the right to suspend or terminate your account and refuse any and all current or future use of our Services for any reason at any time. Suspension means you and any other users on your account will not be able to access the account or any content in the account. Termination will furthermore result in the deletion of your account or your access to your account, and the forfeiture and relinquishment of all content in your account. We also reserve the right to refuse the use of the Services to anyone for any reason at any time. We have this clause because statistically speaking, out of the hundreds of thousands of accounts on our Services, there is at least one doing something nefarious. There are some things we staunchly stand against and this clause is how we exercise that stance. For more details, see our Use Restrictions policy.
  5. Verbal, physical, written or other abuse (including threats of abuse or retribution) of a Company employee or officer will result in immediate account termination.

Modifications to the Service and Prices

  1. We are committed to supporting our Services with ongoing attention to security, privacy, and customer support. Sometimes it becomes technically impossible to continue a feature or we redesign a part of our Services because we think it could be better. We reserve the right at any time to modify or discontinue, temporarily or permanently, any part of our Services with or without notice.
  2. Sometimes we change the pricing structure for our products. When we do that, we tend to exempt existing customers from those changes. However, we may choose to change the prices for existing customers. If we do so, we will give at least 30 days notice and will notify you via the email address on record. We may also post a notice about changes on our websites or the affected Services themselves.

Fair Use Policy

  1. Our subscription plans are designed for reasonable commercial use of voice AI services. While we offer fixed-price subscriptions, our costs vary based on usage (call minutes, transcription, AI processing, etc.).
  2. We reserve the right to review usage to ensure it falls within fair use limits for your subscription tier. Fair use means usage typical for businesses of similar size and use case on your chosen plan.
  3. If your usage approaches or exceeds fair use limits, we will:
    • Contact you proactively via email to discuss your usage patterns
    • Suggest appropriate plan upgrades or custom pricing to accommodate your needs
    • Work with you to find a solution that meets your requirements
  4. We reserve the right to suspend or terminate accounts that consistently exceed fair use limits without engaging with our team. We will provide reasonable notice before such action, except where excessive usage negatively impacts service performance for other customers.
  5. Examples of usage that may exceed fair use include:
    • Automated testing or development usage in production environments
    • Reselling or redistributing voice AI services to third parties
    • Usage volumes significantly higher than typical for your plan tier
  6. Fair use limits will be communicated clearly in subscription documentation and at point of purchase.

Uptime, Security, and Privacy

  1. Your use of the Services is at your sole risk. We provide these Services on an "as is" and "as available" basis. We do not currently offer service-level agreements, but we do take uptime of our applications seriously.
  2. We reserve the right to temporarily disable your account if your usage significantly exceeds the average usage of other customers of the Services. Of course, we’ll reach out to the account owner before taking any action except in cases where the level of use may negatively impact the performance of the Service or our ability to provide the Service for other customers.
  3. We take many measures to protect and secure your data through backups, redundancies, and encryption. We enforce encryption for data transmission from the public Internet. There are some edge cases where we may send your data through our network unencrypted. Please refer to our Security Overview for full details and our Security Response page for how to report a security incident or threat.
  4. When you use our Services, you entrust us with your data. We take that trust to heart. You agree that Torru may process your data as described in our Privacy Policy and for no other purpose. We as humans can access your data for the following reasons:
  • To help you with support requests you make. We'll ask for express consent before accessing your account.
  • On the rare occasions when an error occurs that stops an automated process partway through. We get automated alerts when such errors occur. When we can fix the issue and restart automated processing without looking at any personal data, we do. In rare cases, we have to look at a minimum amount of personal data to fix the issue. In these rare cases, we aim to fix the root cause to prevent the errors from recurring.
  • To safeguard Torru. We'll look at logs and metadata as part of our work to ensure the security of your data and the Services as a whole. If necessary, we may also access accounts as part of an abuse report investigation.
  • To the extent required by applicable law. As a UK company, we will only preserve or share customer data if compelled by a UK or EU government authority with a legally binding order, or in limited circumstances in the event of an emergency request. We comply with UK GDPR, EU GDPR, and applicable data protection regulations. If Torru is audited by a tax authority, we only share the bare minimum billing information needed to complete the audit.
  1. We use third party vendors and hosting partners to provide the necessary hardware, software, networking, storage, and related technology required to run the Services. You can see a list of Subprocessors who handle personal data on our behalf.
  2. We process any data you share with us only for the purpose you signed up for and as described in these Terms, the Privacy policy, and other policies. We do not retain, use, disclose, or sell any of that information for any other commercial purposes unless we have your explicit permission.
  3. We comply with the EU General Data Protection Regulation ("GDPR") and United Kingdom General Data Protection Regulation ("UK GDPR"). For customers who require a Data Processing Addendum, please contact us at [email protected] and we will provide one that meets the requirements of applicable data protection laws.

Content Ownership and Intellectual Property

  1. Your Content: You retain all ownership rights to transcripts, and other content you create using the Services. By using the Services, you grant us a limited license to process, store, and transmit your content solely for the purpose of providing the Services to you.
  2. Content Moderation: We do not pre-screen content, but we reserve the right to refuse or remove any content that violates our Use Restrictions policy or applicable law.
  3. Our IP: The Company owns all rights to the Services, including software, design, APIs, and documentation. You may not copy, modify, reverse engineer, or resell any portion of the Services without express written permission. For logo usage requests, email [email protected].

Features and Bugs

We design our Services with care, based on our own experience and the experiences of customers who share their time and feedback. However, there is no such thing as a service that pleases everybody. We make no guarantees that our Services will meet your specific requirements or expectations.

We also test all of our features extensively before shipping them. As with any software, our Services inevitably have some bugs. We track the bugs reported to us and work through priority ones, especially any related to security or privacy. Not all reported bugs will get fixed and we don't guarantee completely error-free Services.

AI Services and Limitations

  1. Nature of AI Technology: Our Services use artificial intelligence and machine learning technologies to provide voice agent capabilities. AI systems can produce unpredictable outputs, including inaccuracies, inappropriate responses, or "hallucinations" (confident but incorrect statements).
  2. No Guarantee of Accuracy: We do not guarantee the accuracy, appropriateness, or reliability of any AI-generated content, voice responses, transcriptions, or outputs. AI-generated content may contain errors, biases, or inappropriate material despite our best efforts to prevent them.
  3. Your Responsibility: You are solely responsible for:
    • Reviewing and monitoring AI outputs before deploying voice agents in production
    • Testing voice agents thoroughly in your specific use case
    • Implementing appropriate safeguards and human oversight
    • Any business decisions made based on AI-generated content or insights
    • Compliance with applicable laws and regulations in your use of AI voice agents
  4. No Professional Advice: AI-generated responses do not constitute professional, legal, medical, financial, or other expert advice. Voice agents should not be relied upon for critical decisions without appropriate human review.
  5. Continuous Improvement: We actively work to improve AI accuracy and safety, but cannot eliminate all risks inherent in AI technology. You acknowledge and accept these limitations when using the Services.
  6. Third-Party AI Providers: We use third-party AI services (see our Subprocessors list). These providers have their own limitations and terms. We are not responsible for the performance or outputs of third-party AI models.

Liability

We mention liability throughout these Terms but to put it all in one section:

Specific AI-Related Limitations: In addition to the general limitations below, you expressly agree that the Company is not liable for any damages, losses, or consequences arising from AI-generated content, voice agent responses, hallucinations, transcription errors, or any other AI system outputs or failures.

You expressly understand and agree that the Company shall not be liable, in law or in equity, to you or to any third party for any direct, indirect, incidental, lost profits, special, consequential, punitive or exemplary damages, including, but not limited to, damages for loss of profits, goodwill, use, data or other intangible losses (even if the Company has been advised of the possibility of such damages), resulting from: (i) the use or the inability to use the Services; (ii) the cost of procurement of substitute goods and services resulting from any goods, data, information or services purchased or obtained or messages received or transactions entered into through or from the Services; (iii) unauthorized access to or alteration of your transmissions or data; (iv) statements or conduct of any third party on the service; (v) or any other matter relating to these Terms or the Services, whether as a breach of contract, tort (including negligence whether active or passive), or any other theory of liability.

In other words: choosing to use our Services does mean you are making a bet on us. If the bet does not work out, that's on you, not us. We do our darnedest to be as safe a bet as possible through careful management of the business; investments in security, infrastructure, and talent. If you choose to use our Services, thank you for betting on us.

If you have a question about any of these Terms, please contact our Support team at [email protected].